Glowhorn® works with you to create your dream website and optimize it to its full marketing potential.
Web Development Process
Your website project begins with a thorough Discovery phase and Website Project Plan.
It’s here where we learn about your business and your goals, collect the data necessary to make the best decisions, and develop your Website Project Plan
Your Glowhorn® Website Project Plan
- Business Goals
- Project Goals
- KPIs / Dept. Metrics
- Benchmarks / Trends
- Measurement Systems
- Schedule / Budget
- Functional / Technology
- Design / Brand
- Project Plan
Next we move on to the Design phase. Here we develop design and copy, based on what we learned in Discovery.
We focus on delivering a high-converting website for quick ROI, which also serves as a strong long-term foundation for your online brand presence.
Our 4 Guiding Design Principles
Design it around your best customer profiles
Provide engaging marketing content
Offer enticing lead capture gateways
Look great on desktops and mobile
With the Design strategy set and the creative process underway, we begin Development.
At this stage we architect and build your website based on today’s standards and best practices.
Here we also perform the integrations to connect your website with your other marketing technology systems.
Our 4 Guiding Development Principles
Develop a website to scale with your business
Integrate with your other marketing investments
Ensure your website is fast, reliable and secure
Evolve with standards and best practicies
Glowhorn maximizes your website value by connecting it to your other marketing investments including:
- Inbound Marketing
- Marketing Automation
- Email Marketing
- eCommerce Platforms
- Payment Gateways
- CRM Systems
Continuous Measurement & Improvement
Launching a new website is just the beginning. The degree of focus on continual measurement and improvement is what will ultimately determine the value and effectiveness of your investment. Discover how Glowhorn uses web analytics and testing to help you grow your web marketing by the numbers.