Blog

Tips to Improve your Shopping Cart

October 22nd, 2016 8:50 pm
Shopping Cart Icon

When running an e-commerce website, having a fully optimized shopping cart page is paramount to the success of your online business. That is why it is always in your best interest to constantly be fine-tuning and optimizing your shopping cart to convert website visitors into happy customers. This is one of the pillars of e-commerce […]

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10 Tips to Optimize Your Email Performance

September 16th, 2016 12:48 pm
Email Icon

Email marketing needs to be an essential piece to your overall marketing strategy. I’m sure along the way you have wondered what you can do to improve your email campaign performance going forward. But I’m not an Email Marketing Expert! You may say… Have no fear, with some standardized practices you can see results that […]

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Inside Account Management at Glowhorn

September 9th, 2016 1:50 pm
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Glowhorn has three account managers, two of which are Co-Owners of the company. Our Management Team consists of Keith Shiley, President/Co-Owner, Dave Scalzo, Vice President of Marketing Technology/C0-Owner and Shanon Solava, Account Executive. This means Keith and Dave are involved with each client directly.   Why do we manage accounts this way? Glowhorn is a […]

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Less is More – Streamline Customer Choice for Higher Profits

August 29th, 2016 4:53 pm
The Paradox of Choice

Summary: As business owners, it’s easy to fall into the trap of thinking that throwing more choices out there to cover more bases is the path to more sales. This can work against us, as for every marketing and sales situation there’s a tipping point where more choice actually has a demotivating effect on our customers. This […]

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6 eCommerce Marketing Strategy Tips

August 23rd, 2016 4:51 pm
eCommerce Marketing New Product Launch

In the hyper-competitive world of eCommerce, companies on page 1 of Google are making fortunes, while those on subsequent pages are fighting for scraps.  When it comes to eCommerce SEO, having the proper marketing strategy in place is essential for ongoing success.  A proper eCommerce marketing strategy includes a repeatable product launch checklist.  The following […]

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How to Update Your Website Without Breaking It

August 17th, 2016 1:20 pm
Git logo

Having a website, especially an e-commerce site, requires routine updates and maintenance. These regular updates will keep your audience engaged and attracting new visitors. While updates are paramount to your website’s success, so is performing updates in a manner that does not disrupt your user’s experience. While this subject can get very technical very quickly, […]

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Wake-Up Your Email List with a Re-Engagement Campaign

August 12th, 2016 2:35 pm
Email Re-Engagement Campaign

You have put a lot of time and effort into creating a marketing email list. Your content is valuable and you include promotional savings. You have 2,000 or maybe more than 10,000 emails on your list. You Are Spam, Really? Then one day, you email your list and bam! Hubspot, Infusionsoft, or your friendly Marketing […]

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A Beginner’s Guide to Custom Segments in Google Analytics

July 20th, 2016 5:54 pm
Google Analytics Logo

If you have every used google analytics before, then you know how important it is to be able to get the data you need as efficiently as possible. That is why I want to discuss a little bit about using custom segments in Google Analytics, while it may seem a bit intimidating if you have […]

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Share Access to Your Online Accounts the Right Way

July 13th, 2016 1:19 pm
account sharing security

When your marketing agency asks for access to your Google Analytics and various other accounts, there’s a right way and a wrong way to grant them access.  Granting account access the wrong way can lead to disaster.  You open your company and yourself up to security vulnerabilities, and you run the risk of losing control […]

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Look Beyond Blogging for Your Content Strategy

July 8th, 2016 4:22 pm
Your blog is only one part of your content strategy.

You already have a blog and you are posting quality articles consistently. The thing is, your blog is not your content strategy. It is one aspect of a well-thought out plan to speak directly to your key audiences. Content marketing is similar, in a sense, to networking. The more you network, the more people you […]

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Foster a Data-Driven Marketing Culture in Your Small Business

June 28th, 2016 11:17 am
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Your small business is sitting on a treasure trove of data. Are you using it? The volume of rich marketing data available to today’s small businesses represents a major opportunity for competitive advantage. Never before have we had the opportunity to gain so much data about our marketing channels and our customers, and to use […]

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How to Create A MailChimp Campaign

June 23rd, 2016 2:30 pm
Mailchimp Logo

For those of you who own and operate a marketing or ecommerce website, it is certainly paramount you continue to nurture and engage with your customers to drive traffic, leads, and sales. Sending out email campaigns is a sure fire way to keep your user base in touch with your site’s content and/or promotions. While […]

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How to Write a Blog Post

June 6th, 2016 9:00 am
Great Blog Post Checklist

Are you wondering how to write a blog post?  For effective blogging, these 8 simple steps should be followed for every post you publish to your online blog.  They’ve been proven to generate more traffic to your website, increase repeat traffic and sharing, and ultimately lead to higher conversion rates. 1. Customer Personas Who is your target audience?  […]

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Hosting your Lead Generating Website

May 27th, 2016 4:46 pm
Fast Web Hosting for Marketing Website

Enterprise Hosting is an important part of online marketing.  When business owners and marketing teams publish a new marketing website, it’s easy to get caught up with the design of the pages, because when it looks great, many people assume it really is great. Once the website is published, most business owners and marketing teams […]

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The 7 Types of Website About Pages

April 9th, 2016 7:03 pm
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What type of About Page is best for your business website? Here are seven types of About Pages so you can pick the one that will work the best for you. Your About Page should make a statement about you and your business. It’s human nature to ask, who’s behind these products? Who is generating […]

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Website Metrics that Matter

March 23rd, 2016 5:39 pm
Glowhorn Analytics Insight Levels

Website metrics that matter start with the question, “What are your big wins?” Once you have established what you want to accomplish, it is time to create a dashboard to organize your metrics for regular review. The review process is critical for the continual measurement and improvement of your marketing strategy. As you move through […]

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A/B Testing Q & A

March 9th, 2016 7:13 pm
Shanon Solava, Glowhorn Project Manager

Today, our Project Manager, Shanon Solava, answers questions about A/B testing. What is A/B Testing? A/B Testing is comparing two versions of a website to each other to see which performs better. A specific section or component of the website is chosen to analyze. In other words, A/B testing is a data collection tool to […]

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Heroic Adventures in Web Analytics and Testing

February 25th, 2016 6:07 pm
analytics-hero-cover

How do you know your website is performing well for you? Are you estimating the number of visitors based on conversations that you have with people in person? We have a better way. Have you ever wondered, what is the conversation rate of my website? We have, and we can help you answer this question. […]

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The 7 Habits of Highly Effective Websites that We Love

February 11th, 2016 7:13 pm
Your Website Should Look Great On Desktops, Laptops and Mobile

Every day we get dressed before we face the world. We pull on our pants, skirts and shirts. Meanwhile, our website has been working all night and will be working all day for us. Our website is doing its job, our website represents us, our products or our services to the world. Sure we have […]

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What is a Brand Guide?

February 5th, 2016 3:38 pm
Glowhorn® Website Planning Power Pack cover

A brand guide is your reference document for conveying your brand to the world. Your brand guide should contain: General Marketing Principles Brand Emotions Key Messages Logo Colors Fonts Imagery You should refer to your brand guide any time you create a new brand asset for any company marketing and operations channels. By consistently following […]

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How to Stake Your Claim in the Minds of Your Market

January 28th, 2016 5:09 pm
mfi-branding-solutions

Let’s start with what is branding? Branding is where your practical promise and brand emotional connection meet. Here are a few brands, the company’s practical promise, and the related emotional connection: Brand Practical Promise Emotional Connection Apple Great Electronics Creativity, Individuality Disney Fun Entertainment Family Southwest Airlines Cheap Flights Fun Starbucks Good Coffee Community What […]

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Happy Holidays

December 17th, 2015 7:03 pm
glowhorn-logo

Happy Holidays from Glowhorn! We are really excited to be celebrating the joy and prosperity of the season. It has been a tremendous year for Glowhorn. We started new relationships with clients and expanded our team. We completed projects in variety of industries, launched our new website and accomplished so much more. Maybe you are wondering, […]

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Use Inbound Marketing To Attract More Visitors To Your Website And Convert Them To Leads

December 10th, 2015 6:31 pm
Your blog is only one part of your content strategy.

Inbound Marketing is the process of attracting visitors, converting them into leads, and then converting those leads into paying customers. “Filling the funnel” has a direct impact on your bottom line. This is why it’s critical for today’s businesses to understand the facets of inbound marketing and how to leverage the tools available to start […]

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3 Things Your Website Optimization Team Must Do

November 18th, 2015 8:28 pm
Magnifying glass focus on word quality

Optimizing a website requires strategic planning. To start, you must understand what kind of traffic you want to attract to your website (the answer may surprise you). Once you know what your ideal traffic is, the next step is to determine what you want your visitors to do when they get to your site. Optimization […]

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Step By Step Guide To Launching Your First Inbound Marketing Campaign

November 18th, 2015 8:11 pm
Glowhorn® 5 Steps to Inbound Marketing Success ebook cover

Inbound Marketing is the process of attracting visitors, converting them into leads, and then converting those leads into paying customers. “Filling the funnel” has a direct impact on your bottom line. This step-by-step guide will walk you through the steps for setting up your first inbound marketing campaign, with a focus on converting visitors to […]

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How to Have Success with Inbound Marketing

August 21st, 2015 1:09 pm
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First and foremost, you must identify your Customer Personas. You will likely have numerous personas that your offerings are tailored to, but choose the most important one as Step 1 of your first inbound marketing campaign. Tip: Download and complete the Buyer Persona Worksheet. What is a persona? A persona is a fictional representation of […]

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Design Form Pages that Capture Exactly What You Need

August 20th, 2015 6:13 pm
Memory

Form pages capture information about potential customers. You share content and in return potential customers share information. Most information is in the form of contact information, but there are plenty of options to consider when designing form pages. Here are questions to consider when designing form pages.   Strategic Questions for Designing Ideal Form Pages: […]

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Write Better Website Content

August 20th, 2015 5:52 pm
goodbad copy 1

Content rules your website. Let’s be clear, not all content is worth reading so this blog post is all about examples between good and bad copy. Example Combination #1 Bad Copy: Join us for a webinar and we’ll demonstrate the powerful new features of our CRM software. Good Copy:  Join our free webinar where we’ll […]

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10 Essential Marketing Skills for Non-Marketers

August 20th, 2015 5:46 pm
share your story on sticky note

Everyone plays an important role within in a company. Unique to marketing is the contribution made by everyone to the marketing goals. Marketing is about relationships and perception and everyone can positively impact marketing goals by applying these marketing skills. #1 Communicate the brand message. Each company has a brand message. As a non-marketer, you […]

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Learn How Inbound Marketing Can Attract More Visitors To Your Website And Convert Them To Leads

August 20th, 2015 2:44 pm
visitors-leads-buyers

Inbound Marketing is the process of attracting visitors, converting them into leads, and then converting those leads into paying customers. “Filling the funnel” has a direct impact on your bottom line. This is why it’s critical for today’s businesses to understand the facets of inbound marketing and how to leverage the tools available to start realizing the amazing […]

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Tips for Creating Great Marketing Content

August 13th, 2015 6:16 pm
Content Concept

Content marketing is sharing your knowledge with potential customers in an effort to build a relationship. Successful content positions your company as an expert and builds long term relationships with your customers. Here are three tips to help you create great marketing content: Choose topics that are relevant and interesting to your key audience. You […]

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Three Steps for Generating More Leads with Content Marketing

July 30th, 2015 3:06 pm
Write valuable content to build relationships and gain trust. glowhorn.com

Team Glowhorn gets asked a lot of questions about internet marketing. Questions like – How do I get people into my funnel?  Why aren’t people buying my products after they spend an hour reading my blog?  Where should I place my awesome photo and should it have a caption? No matter our answer, we always […]

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